There’s a story behind every mug…
I found the original of this picture on a random Latvian blog, the owner reblogged it from Gusto1.com. I sent the picture to one of my colleagues, who loves cat’s, and she suggested I add company’s logo to it. No problem there. After 5min on photoshop the picture was ready. I sent it to her and she must have forwarded it to someone at work, who decided to print it, because another colleague found it by the printer. The finder of the print-out then decided to scan it and use it as her signature logo for internal emails so it got passed on around the office. UK team picked up on picture and used it in company’s twitter profile.
Now it’s a mug.
The perfect example of how things go viral.